Insights from psychology about the design and implementation of energy interventions using the Behaviour Change Wheel

By Editor on 27th July 2016

A new paper by Caroline Wilson and Melissa Marselle, published in Energy Research & Social Science, examines the Behaviour Change Wheel (BCW) as a possible aid to developing behaviour change to reduce energy consumption.  The researchers mapped components of behaviour change programmes, as identified in four EU guidance documents, onto the BCW.  Most components were readily coded to the BCW framework, with energy price being the only main component under-represented.  Based on this work, they believe that the BCW offers a useful aid for the systematic design and development around end-use energy efficiency and also propose that it may support development of a common lexicon for activities that can be rather vaguely described currently in energy efficiency guidance.